The COVID 19 pandemic has required people to change their behaviour to protect their own health and that of others. Currently, the energy price crisis requires citizens and industry to save as much gas and electricity as possible. To overcome such crises, a society is needed that is willing to accept profound systemic and behavioural changes. Politics and public administration are faced with the task of creating effective political framework conditions for climate and environmental protection.
"Climate and environmental protection measures are only effective to a limited extent if they are inadequately explained, if public support is lacking, or if they present citizens with particular hurdles," explains Dr Mirjam Jenny. However, behavioural science findings could support decision-makers in making climate policy measures more effective.
Moreover, successful implementation of climate and environmental protection would also have a positive effect on the global health of animals and humans. This One Health idea is being pursued at the Bernhard Nocht Institute for Tropical Medicine in Hamburg by a group led by Professor Cornelia Betsch from Erfurt, who is also head of the BNITM working group on health communication.