Our goal: Improving planetary and human health with behavioral science.
The topics of climate protection and infection control are central pillars of our research. In these areas, we investigate internal and external factors and processes that influence our behavior, ways to support informed health behavior, and the effectiveness of different interventions and policy frameworks to change behavior.
Most research that we base our theories on, that we use to understand health behavior and health communication, has been conducted in WEIRD countries (Western, Educated, Industrialized, Rich, Democratic). In order to solve global challenges it is of utmost importance to understand the impact of this narrow view by extending research and research methods to more low-resource and other cultural settings. This will be in the center of our work at the BNITM.
Our goal is a better life in a healthier environment. Our research questions have strong roots in practical and real-life challenges. We conduct research with the highest scientific standards and return the results into practice. We place people at the center of our research interest and aim to understand the factors that influence individual and social behavior in order to develop tools that enable a healthy future.